As some of you might recall, last year I released two special posts focusing the very worse magazine advertisements I’d come across in a long while. So, without further due I’ll proceed to cap this trilogy of sorts, and it pretty much goes like this:
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If you can’t get enough of Badvertisements, the kind of ads that make you go “Uh?”, today is your lucky day! I’ve joined together some of the best worse advertisements that show just how desperate marketeers can get, trying to stand out from the crowd.
Oftentimes, much will be lost in translation, while an apparently brilliant idea gets converted into a nonsensical advertisement. Let’s see this series of Alka Seltzer ads, for example: they clearly intended to show us their anti-acids are so good you’ll be able to eat pretty much everything in sight. Hilarious, eh? Yeah, not really.
Next, we’re invited to visit the region of Aquitaine, in France. Apparently, this is such a nice place to visit that you’ll never want to leave. As clearly demonstrated in the following ads… but come on advertisement people, could you get a little less literal?
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Within the crowded modern markets, modern market-ists certainly don’t have it easy. There’s so much information going around, so many people trying to sell their thing and build their profit, that sometimes advertisers engage some desperate stunts to try and stand out from the crowd. Needless to say, in certain occasions some ads effectively succeed in doing so, but for all the wrong reasons.
Have you ever come across a publicity that left you utterly puzzled and confused, all the while thinking “Were they actually trying to sell me on something or just chase me away? Are they trying to confuse me?”.
I certainly have thought so, and in fact it’s been happening so often that I decided to put together a list of my favorite BADVERTISEMENTS out there, so you can take your best shot at guessing what the hell it’s all about.
Let’s start with this bunch from OSO, a brand of food wrap. Okay, so they’re trying to tell us that if we don’t buy their product… our food will try to do stupid things? Shouldn’t the slogan read “If you don’t buy this, your food will try to kill itself in moronic fashion!”, or something like that? I’m really lost, here.
Okay, so next we have this brillian set from Aquafresh. Read the rest of this entry »
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