You gotta hand it to them: Axe may not create the best fragrances in the world (that’s up for debate), but they most certainly are backed up by one the funniest and most highly fragranced ad campaign known to man. Some people call it the “Axe Effect“, others just put it in onomatopoeic terms as a kind of “Boom Chicka Wah Wah“, while others earnestly claim that Axe ads have balls! Whatever your position may be, I wouldn’t want to push too hard on your reasoning skills – not with this particular post, at least. This one is all about having a nice laugh.
So, without further due let’s proceed to the main feature as we invite you to experience, or re-live, what may just be the best commercials in the deodorant industry, courtesy of Axe.
The Infamous Axe Ball Commercial!
This one is regarded by many as one of the funniest, most ballsy ads ever to see the light of day. At around three minutes in length, it was devised to mimic an infomercial… and while it was meant to be broadcast specifically over the Internet, you shouldn’t be surprised if you catch a sight of this on late night TV shop channels.
“How can guys clean their balls in a way that’s enjoyable to play with? This is how!”
And if you ever wish there was a way to keep your balls clean, and I mean sparking clean, without having to scrub them so hard as to ruin their natural sparkle… well, suffice to say you’ll surely feel like grabbing your ball-sack and rushing out to the closest store to get some of this amazing ball cleaning product.
You know, Some people wonder how can an Axe balls commercial like this ever have been allowed to see the light of day. If that’s your case… oh, just remember we’re talking sportsmanship here, you pervert mind, you!
Boom Chika Wah Wah, Lol @Axe!
What exactly does “Bom Chicka Wah Wah” mean, you may be wondering? Well, many people believe this is something Axe came up with, but it’s actually not. As urban legend goes, this Onimapia (that’s a fancy word for spelled-out-sounds) alluded to a common guitar riff that was frequently used in the early days of pornography. Whenever the “actors” were about to dive into the action (so to speak), the sound “Bom Chicka Wah Wah” would provide the auditory cue, in case anyone happened to be distracted. Or whatever.
Well… long story short, this term has entered the colorful universe of slang dialects, and the hipster kids often use it to signal a moment of sexual arousal. As if nature hadn’t already came up with ways to do just that. Talk about underlining the obvious. Anyway (before I digress further), now that you now what the word means, just click the play button down below and check out this selection of most (if not all) all of the Axe ads that were released as part of the Boom Chicka Wah Wah campaign.
Now that I’m thinking of it, these commercials are a bit sexist, aren’t they? Even that Axe Balls Commercial can be somewhat offensive, if you look at it the wrong way. Well, just remember this is meant as humor. If you take it to heart and make it a philosophy of life, then you’re probably a bit on the chauvinist male far spectrum. Hey, but if that suits you… good for you!
By the way… if perchance you’d like to know more about the background of Axe commercials, including a detailed listing of all its highlights, then here’s the Wikipedia to the rescue! If could care less about the history of Axe deodorants and you just like watching funny ads, then check out this non-official blog that’s focused exclusively on collecting such ads.Enjoy, and keep it clean… and nice-smelling!