In more than a way… Jeans will never wear out!
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If there’s single a universal clothing which has been consistently popular and fashionable from the age of cowboys and further back, that’s Jeans. But this is actually a popular misconception. Did you know that jeans-like trousers have been dated back as far as 16th century India? Although the term jeans is somewhat more recent , jeans in fact represent a rather timeless fashion trend… which probably comes as no surprise to you.
What you might not know is that the word “Jeans” was derived from the name of place where these special pants were originally sold: the harbour town of Genoa, in Italy. According to popular legends, people referred to those sturdy work clothes as the “bleu de Gênes”, and thus the term Blue Jeans became popular. Similarly, the name of the raw material which was use in the manufacture of such pants was named after the French town of Nîmes, thus the word Denim (as abreviated from “de Nîmes”).
It was in the 19th century that Jeans became wildly popular in the USA, thanks to one Mr. Levi Strauss who started selling them as sturdy work clothes for miners. So as you can see, the association between Jeans and cowboys is more of a romanticism than a matter of fact. Blue Jeans were regarded as a rebellious and disruptive fashion statement in the 1950’s, they became more common in the 60’s, and nowaydays, each american is estimated to own 7 pairs of blue jeans. How’s that for a fashionable progression?
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