admin September 3rd, 2007

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Coca Cola (aka “Coke”) is not only a great refreshing drink, it’s also a full-blown marketing institution, as far as I can see. This is an idea that has been taken to the extreme in the latest batch of commercials featuring the concept of the “Happiness Machine”, which draws some parallels to the classical story of Willy Wonka and the Chocolate Factory. This is truly some state-of-the art CG animation, as well as a nice engaging commercial that really packs punch and puts one in a dreamy state that can only be broken by drinking a chilled coke. No wonder the “Happiness machine” was developed by an influential marketing agency in the Netherlands, I hear they have some crazy plants over there that make everybody walk around in fantastic worlds — such as the ones bellow, perhaps!

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